Improve relationship between brands and their customers with an enhanced mobile messaging experience
"Improve relationship between brands and their customers with an enhanced mobile messaging experience"
RCS means Rich Communication Services. This technology has been implemented internationally by the GSM Association, which brings together the entire mobile telephony industry (operators and manufacturers).
RCS is a new mobile messaging channel available directly in the default instant messaging app (Android message). With RCS, messages are enriched (photos, videos, gifs, emojis, carousels, CTA buttons, Quiz...) and conversations directly with brands through chatbots is available.
It is sometimes seen as an evolution of SMS that allows companies to offer as part of their marketing campaign. The possibility of being able to send much richer content than traditional SMS, and to develop a quality customer relationship through the possibilities of two-way communication.
RCS offers Brands a great opportunity to improve their relationship with customers via chat bots.
Benefits for Brands which chose RCS :
24
million users at the end of 2022
SMS opt-in are RCS opt-in